THE DOs & DONT'S OF NETWORKING
Networking is all about connecting and establishing good relationships with others. It is not about being the first one to pass out your business card or talk about your services. It's somewhat like planting seeds. You are cultivating relationships, some which take time to grow. If you are new to networking or generally feel uncomfortable in networking settings, here are some ideas on how to improve your skills.
 NETWORKING THAT WORKS:
v Be Present when talking with individuals while networking (be aware of your eye contact and body language) People remember how they feel when talking with you, probably more than what you've said. v Be Curious about the person in front of you and find out about them and what is important to them v Be a Good Listener (enough said!) v Be Helpful- If you're talking to someone and you have resources that could help them even if they are not your services, share this information. People will feel like you really care about their needs and even if they do not need your services now they may refer others to you or come back later. v Be Consistent-Once you find a number of groups that fit and that have your ideal clients or referral partners, go regularly; you are building your business presence and cultivating relationships. Showing up is crucial. v Be a nurturer- If you make good connections with certain folks that would be ideal referral or resource partners, nurture these new relationships. Meet outside the group for tea, etc and see how you can support each other v Be alert to opportunities- Remember that sometimes networking is just for establishing or growing business referrals, or finding partners, collaborating on a project together, or learning more about resources in your community. If you are not focused on finding clients you will most likely have a better time and be more relaxed.
Here are things to mostly avoid when networking. Yes, most of us, myself included, have done some or all of these things. There is no need to feel discouraged about the past. Networking and growing your business is a process. Now that you know better you can do better.
NETWORKING THAT DOES NOT WORK:
v Giving out your business card first before really making any significant connection or getting their business card first- Remember, it's about connecting-not selling.
v Talking too much about what you do when not solicited by the person you are talking to. An "elevator speech" needs to be short and to the point, usually no more than one minute. v Not taking the time to hear about the other person and what is important to them. v Going to a networking meeting when you're exhausted, not up to it and really do not want to be around people (it will show-I know, I've been there) It's just better to stay home and rest up. v Not having a business card or promo materials with you-You will appear unprofessional and unprepared. Mainly, however, you have missed an opportunity for someone you may not meet again to have your contact information.
Valerie Lipstein is a Certified Coach and business owner of Inspired Living Now. She supports solopreneurs to grow their business with integrity and to attract ideal clients when marketing.
Phone: (509) 466-0377
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